~ Backlink is a link on a website page that is made to go to another website that is useful for SEO.

Search engines like Google see backlinks as one of the elements to confirm the authority and relevance of your website.

Backlinks can also be said as a sign of trust in other websites for your website. Usually, backlinks are given only to websites that have authority and trusted content.

Studying and understanding the concept of backlinks is not easy. Often there are terms of Google that limit any movement that is considered harmful to some people.

One of them is the presence of the Google Penguin algorithm, which is set up to reduce web rankings and the number of unrelated spamming backlinks.


Backlink is a call to give the name of a link / link to our website.

Backlinks can be used as a reference to make it easier for users or it can only be for optimization purposes so that our website is more popular in the eyes of search engines.

In terms of usefulness, backlinks are divided into 2 types, namely dofollow and nofollow.

The two types of backlinks above are actually the same when viewed in appearance on the Internet

However, the dofollow type of backlink is becoming more and more popular because it has great value in the eyes of search engines, while the nofollow type is relatively less preferred because it does not have a meaningful effect on websites.

At this time, the need for backlinks is growing rapidly in line with the many campaigns based on SEO as a tactic to make websites easier to find in order to attract potential customers.

In addition, the number of quality backlinks you receive from other websites can affect your website's position in the SERPs (search engine result pages).

The higher the ranking of your website in the SERPs, the better the SEO of the website.

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Backlink Type

Backlinks have many types, here are some of the different ones that can be useful for your website:

  • Guest Post Backlinks - Created when you write guest posts for other websites. This allows you to establish the integrity and trustworthiness of your website.
  • Editorial backlinks - Natural backlinks from other websites to your website in various quality content, such as quotes, suggestions and news sources.
  • Comment backlink - Occurs when you include a backlink in a comment on other web content. If not done too much, this type of link can generate a lot of traffic.
  • Follow backlinks - Dofollow backlinks tell search engines to pay attention to the backlink for its SEO score.
  • No Follow Backlinks - Nofollow backlinks tell search engines to ignore that backlink and not count it towards the SEO score.

Use of Backlinks

In addition to SEO, backlinks have many other uses. Here are some of the benefits of backlinks for your website:

Increase your website exposure - the more backlinks you get from other websites, the more exposure you get from website traffic.

Increase the integrity of your website - getting the backlinks means that your website is trusted to produce high-quality content that is worth reading.

Increase the ranking on SERPs - just as reviewed above, backlinks can increase your website's chances of getting higher rankings on search results pages.

Make it easier for your website to be indexed in search engines - the faster the indexing process on Google, the higher the level of visibility and the more organic traffic you will get.

Create links to other websites - Backlinks allow you to create mutually beneficial links with other websites that have the same niche.

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How to find quality backlinks

There are several ways to get quality links, either free or paid.

As a step to get free backlinks, you can take advantage of the profile backlink placement system, social bookmarking or guestposting.

As for the steps to get paid quality backlinks, you can work with content placement or sponsored posts.

The following is a guide on how to find quality backlinks to meet the needs of your website.

1. Create unique and interesting content

It is no longer a secret that good content attracts some people to read and recommend it.

So focus on finding new ideas as writing material.

Who knows, your post will become a reference for a web authority like Wikipedia, which is famous for often providing quality links.

2. Create active communities or friendships between bloggers

If you are a blogger, don't miss out on joining a community.

In Jogja, for example, there is KBJ (Jogja Blogger Community) which is an effective forum or facility for us to share new insights and ideas while increasing friendship networks.

If you're lucky, maybe one or two people are interested in your website and want to be invited to exchange backlinks.

3. Note the news that is more searched

In order to produce high-quality content, there are different types of ways that can be tried, one of which is to experience discussion topics that are currently viral and necessary.

4. Go blogwalking on websites that have the same topic

Blogwalking activities are starting to be abandoned because they are considered quite annoying and not powerful enough to increase a website's status in search results.

However, if blogwalking is carried out on a web or website with a uniform topic of discussion? Please try and see the results for yourself.

Apart from that, if you don't want to get tired of blogwalking but want to get quality links, you can try to get them through backlink marketplace services like Raja Backlink, which is trusted by hundreds of advertisers from all over Indonesia.

5. Use tools

To make the process of tracking your backlinks easier, you can use tools like Ahrefs, MOZ or Majestic, which provide backlink information from competitor websites.

From this information you can sort it out and then determine what the goal might be to make link building more optimal.

Unfortunately, some of these tools are paid by some pro services, so you have to spend capital to use them. However, the free version is actually very helpful in the initial process of optimizing backlinks.

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How to create quality backlinks

As discussed earlier, if the backlinks are planted on websites that have high authority in the eyes of search engines, they can become good quality backlinks. The greater the authority on the search engine, the better the quality of the backlinks produced.

The level of trust in the crawler is measured by 2 aspects. The 2 aspects are:

1. Pay attention to domain authority

Domain authority or commonly abbreviated as DA, namely the ability dimension of a website domain in detail. So basically DA is a domain name ranking marked with a value from 0 to 100 to measure the ranking of a domain name. The greater the DA value, it means that the website receives great confidence from search engines to be placed in the top position.

Therefore, the step of creating backlinks by placing backlinks on websites that have a large DA is the most sought after step. It's just that getting your website backlinks on a website with a large DA is not an easy job.

To find out how much the DA value is on a website, you can go through moz.com or websiteseochecker.com. The value of the domain authority itself is affected by several factors.

The first is the age of the domain. The longer the age of the domain, the greater the DA value. What for? This is because if the website is durable, the website will automatically see it as a very trustworthy website because of its stable presence in cyberspace.

The second is the reputation of the website. A popular website is a website that is often used as a reference. A website we can use as an example is Wikipedia, that website has a large DA because it is often used as a reference.

The last one is the domain dimension, this is related to how many posts the website has made. The more posts you make, the more backlinks you create.

2. Pay attention to page authority

Page authority or generally abbreviated as PA, namely ranking only on one page. To get a high value on PA can only be done by maximizing the content on that page. The PA value for a page is 0 to 100. And you can check the PA value via moz. com or websiteseochecker. com by entering the page URL.

Since the size of page authority is based on the content created, the right website content also creates special attention.

3. Correct backlink placement

Placement on backlinks has an influence on the ability of backlinks. By placing backlinks in positions that have a greater chance of being seen and clicked. An example is the placement of backlinks in the article content is considered better than placing it in a position where people rarely see it, for example in the footer or attribution.

Placement of backlinks that match the niche of the article is also preferred by search engines. In addition, backlinks installed after the content of the content have a greater chance of being clicked, because the people who see have the same information needs as the backlinks placed on the article content.

4. Pay attention to the type of backlinks

In the world of SEO, there are 2 types of backlinks namely nofollow backlinks and dofollow backlinks. Dofollow links are links that you generally recognize, namely links that when you click on them go to the website or page that the backlink maker wants. This type of backlink is valuable in the eyes of Google. And most of the backlinks used are dofollow backlink types

A nofollow link is a link that, when clicked, goes to the web or page that the backlink maker wants, but is worthless in the eyes of Google.

Nofollow links are not really considered by search engines as backlinks, because the link has a value of 0. Although many SEO experts still choose to load nofollow links on the grounds that the content is considered more natural by search engines.

5. Provide backlinks related to content

Steps to create backlinks with affiliate links affect the ability of backlinks. The point is that the article content introduced through backlinks has the same idea, niche or discussion as the backlinks you are planning.

6. Use the right anchor text

What is anchor text?

Usually in a post on a website, the backlink that is shared is in a text. You won't know the web name or URL the article is linked to if you haven't clicked on the text embedding the backlink. The text that is visible and it's links are called anchor text.

If you are writing an article on a website with a certain topic, the Ancor text used will of course not let the words go off topic. The use of Ancor text is related to the trustworthiness of the website content, as its return value lies in the relevance of the words used.


When building a website you need backlinks so that more and more visitors come to your website. Backlinks are one of the factors that give more value to Google's search engine and put it in a good position.

The more backlinks you make, the greater the chance for your website to get the first position in the search engine rankings. However, it is an important thing to remember that you are not encouraged to create spam backlinks, as this will affect the quality of your SEO on search engines.

Hopefully useful.